Isis Wardrobe

I talked about bras in the corset and girdles posts, but it’s a garment that deserves a post on its own. Breast supports of some kind have probably been around since people started to wear clothes. There is a Roman mosaic that depicts exercising girls clad in something that looks quite a lot like a modern bikini.




As it is quite easy to support breasts with a piece of fabric that you tie around them, no sewing necessary, I think it’s quite safe to assume that some kind of breast support has been in continuous use in Europe, but there is very little hard evidence. However, there were some findings in 2008 that seems to show that bra-lime garments were in use. The stays in use from the 16th century to the end of the 18th worked as breast support, but in the Regency period garments that were just meant to support the chest came into use, presumably if you were slim enough to be able to forego a corset.



During the 19th century there were other attempts to something bra like, like Mortimer Clarke’s protobra from 1884. Meant more to hold up the skirt than to support the breast, I think. It seems like a vastly uncomfortable contraption, nevertheless.



The start of the modern bra came in the beginning of the 20th century and in 1911 it was established enough to earn the word brassiere a place in the Oxford English Dictionary.

Mary Phelps Jacob bra patent from 1914.





The bra in the 1920’s wasn’t meant to draw attention to the breasts but rather to flatten them and make them inconspicuous. A bra was little more than a bandeau with shoulder straps. Nevertheless they were dainty pieces in sheer silk or cotton.



In the 1930’s the bra started to look more like a modern bra. Though they didn’t flaunt the breast they were supporting, they did support them a whole lot more than in the twenties. The patterns got more complicated with seams that helped to give the bra a certain form.





And this bra from Ferraro Paris looks very modern to me, though the hair and make-up dates it.

In the forties the breast came more into focus and the cut of the bra more complicated. I love this advert series for Adola from 1942 that show different seam placements.






The rather low bust line that had been in fashion from the early 20th century and onwards now rose and the shape got distinctly pointier toward the end of the decade.





The sweater girl is, after all, an invention of the 40’s, even if she spilled over into the fifties.



The bullet bra is, I think, forever linked to the 1950's.



And some bra didn’t stop at just making the breast shape pointy; they did them extremely perky too…



However, this bra has a more natural shape and lift.



Quite common in the 50's was to provide the underwear models with glasses. I guess the idea was to de-sexualize them, but I suspect it led to men finding glasses much sexier instead...



A more comprehensive History of the bra.

(Picture sources: http://www.firstpr.com.au/show-and-tell/corsetry-1/permae.jpg
http://www.firstpr.com.au/show-and-tell/corsetry-1/
http://en.wikipedia.org/wiki/Villa_Romana_del_Casale
http://www.kalenhughes.com/id8.html
http://imaginedesignsewlove.blogspot.com/2011/12/fashion-history-friday-brassiere.html
http://angelasancartier.net/brassiere
http://www.metmuseum.org/toah/works-of-art/1977.363.18
http://www.vinmag.com/online/prodshow/AP1388___Kestos_Lingerie__Art_Deco_Advert__1930s__30x40cm_Art_Print_/AP1388-kestos-brassieres-girdles-srt-deco-lingerie-advert-1930s.html
http://lettersfromhomefront.blogspot.com/2010/01/baroness-goes-under-cover-solves-deco.html
http://grapefruitmoongallery.com/index.shtml
http://absies.tumblr.com/post/6889343300/blaaargh-brassiere-late-1940s-madonna-early
http://commons.wikimedia.org/wiki/File:Flickr_-_%E2%80%A6trialsanderrors_-_Stanley_Kubrick,_Lingerie_model_smoking_in_an_office,_Chicago,_1949.jpg
http://www.lovechildboudoir.com/store/emmy-beautiful-1940-s-vintage-peach-satin-bra-34-c-d/172/
http://img2.timeinc.net/ew/dynamic/imgs/080318/Sweaters/Lana-Turner-Sweater-Girl_l.jpg
https://www.salonofthedames.com/buy/product/1950s-lovable-red-bullet-bra
http://hollywoodsgoldenage.blogspot.com/2010/12/1950s-sweater-girls-in-hollywood-hot.html
http://rachttlg.wordpress.com/tag/1950s/
http://theniftyfifties.tumblr.com/post/6091697948/1950s-retro-vintage-underwear-lingerie-vintage-retro-fas)

Even if this blog is about the 1940’s you may have notice that I sometimes go outside the decade. Nothing exists in a vacuum and sometimes I feel the need to reach outside to give a little perspective. Something it’s much too easy to look at something and isolate it from the before and after, but I think it’s important to see the larger picture. The forties isn’t my sole interest either, even if it’s a big one. This post began as a tie in after my posts on the ideal body shape, found here and here , but if grow to include 50 years of body ideal. I hope you will find it interesting and not distracting.




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